Going Digital? Make Data Strategy a Priority

Digitalization without data is meaningless. It makes sense, therefore, that a push for digitalization should be underpinned by a well-thought-out data strategy aligned with the ultimate goal of the organization’s digitalization efforts. A data strategy enables the company to recognize and treat its data as a structured, comprehensive, cross-domain value-generating asset, second in importance only to the organization’s human capital.

This article provides guidance on what organizations should do in order to plan and implement a data strategy and also includes a data strategy case study.